For businesses looking to gain more attention in Australia, making smart choices about branded promotional materials is important. While giving things away with your logo can obviously be counted as advertising, just randomly handing out product isn’t always the best plan.
When picking corporate gifts, think first about what your company stands for and who you want to reach. Will the people receiving the items with your brand on them use them? Or is there something else that better matches your message and leaves a deeper impression?
Doing research upfront helps you strategically boost your brand in a meaningful way. To that end, today we bring you some industry secrets to help your brand stay ahead of the competition. So, let’s begin.
5 Steps to Make Sure your Corporate Swag Effectively Promotes your Business in Australia
Choose Products Relevant to Your Audience
Consider what hobbies and values your target customers have when developing promotional products and try to align with people’s preferences. Don’t just hand out generic items that may get discarded.
Time Your Campaigns Strategically
Capitalise on presenting promo products at key times, such as leisure/recreational oriented during holiday seasons. Exhibit at relevant trade shows and sponsor events for maximum exposure.
Communicate True Value
Focus communications on the benefits and value you provide to others, not just product features or your company “story.
Partner with Sustainable Suppliers
Research how and where materials are made to ensure Ethical Sourcing and work with community – minded providers with transparent, compliant practices. Opt for eco-friendly merchandise for your brand that supports sustainability and if possible boosts local industry.
Track Meaningful Metrics
In addition to sales numbers, gather regular feedback via surveys and face to face interaction to continuously enhance the customer experience.
Decorating for Maximum Impact
There are several effective decoration techniques that can help your branded products stand out:
1. Embroidery
Embroidery involves adding designs, logos or text onto materials using coloured threads. It’s a versatile method that works well on items like clothing, bags and corporate gifts. Embroidered designs provide a custom touch that people appreciate.
2. Digital Print
Digital printing allows you to print vibrant graphics directly onto many different surfaces. This is a great option for branded wearables like t-shirts or hats. You can easily change up the designs for different events or purposes.
3. Engraving
Engraving and etching techniques add depth and dimension to designs. Logos and images engraved on metal, wood or hard plastics seem very polished.
4. Foil Stamping
Foil or rubber stamping lends festive accents to things like gift wrapping or stationery. It’s an easy way to “dress up” your brand and give it “flair”.
The strategic aim of promotional items is to promote your business with carefully chosen items that your clients will love and frequently use. Coordinating colours and matching branding to recipients can even create a strong emotional connection.
Looking for the perfect merchandise to highlight your brand? Reach out to us at 1300 913 288, or simply message us via our contact form, and we’ll be in touch!
