As January fast approaches, the hype is beginning to build for the world-famous Australian Open and it’s the ultimate time to involve your brand on or off the court. Custom Promotional Merchandise is a powerful way to connect with a truly passionate large audience and highlight your brand.
It’s not just about giving away freebies, but being strategic in your approach to create loyalty and increase brand awareness.
3 Reasons you should get involved:
1. Boost Brand Visibility
Choosing Custom Promotional Merch that boosts the customer experience such as a selfie frame (the audience can become part of the event!) will help your brand gain exposure and visibility. Other high impact Australian-Open themed merch includes: neck cooling devices, drawstring backpacks, tickets and lanyards, stadium cushions and visors.
2. Engage your Audience
By engaging your audience with fun interactive experiences which will be shared with others, your brand will be top of mind for your audience and recalled long after the tournament ends. Custom Merch encourages social sharing and allows you to build excitement around your brand which can increase reach and target market growth. This strategy helps to build ongoing connection and loyalty.
3. Enhance Brand Perception
Partnering with a premium and highly respected brand such as the Australian Open can significantly enhance your company’s brand image. Renown as one of the top sporting tournaments, attracting a global audience, your brand can join top tier sponsors such as Tesla, Emirates, Google and Chemist Warehouse. This would dramatically elevate its profile and credibility and drive sales.
Top Australian Open-Themed Merchandise Ideas:
- Stadium Cushions: Keep fans comfortable while promoting your brand. These cushions ensure that your logo is visible throughout every match.
- Selfie Frames: Nothing gets more attention than a good selfie. Branded selfie frames encourage fans to share their experiences online, giving your brand viral exposure.
- Lanyards & Tickets: Customised with your logo, they offer continuous brand exposure.
- Cooling Neck Fans: Australia’s Summer can be unbearably hot. Branded cooling neck fans are a hit at the tennis with spectators, keeping them cool and appreciating your brand.
- Visors: Protect fans from the sun while keeping your brand front and centre. Stylish and useful, visors are a must-have for any Outdoor Events.
- Drawstring Backpacks: Lightweight and convenient, these backpacks are perfect for carrying essentials and your brand far beyond the tennis court.
Collaborate with us for a Winning Strategy
Let’s take your brand to the next level by creating a Custom Merchandise package tailored to outdoor events. Whether you aim to boost brand recognition or engage with a diverse audience, we can help you craft a strategy that aligns with your brand’s identity and values.
The Australian Open offers a unique opportunity to position your brand at the heart of the action. Don’t miss out—reach out to us today to discuss how our Custom Promotional Merchandise can make your brand win, game, set and match!
