15 Trending Promotional Merchandise in 2024

15 Trending Promotional Merchandise in 2024

1. Pens
2. Pen Holders
3. Eco Bags
4. Eco Caps
5. Flash Drives
6. Scented Candles
7. Business Card Holder
8. Badges
9. Laptop Bags
10. Business and Conference Bags
11. Reusable Coffee Cups
12. Water Bottles
13. Key Rings
14. Holders and Binders
15. Stress Balls

Did you know that promotional merchandise could be your next business card for potential clients?

As competition among businesses in Australia grows, keeping customers loyal is about more than just product quality. The marketing strategies have gone to the next level. And to keep up with your competitors, you will have to play it smart. Here are 15 popular promotional products to consider for this EOFY. These items are trending in the market right now.

#1 Pens

Custom-made pens are popular everywhere! Be it in offices, promotional events, or corporate launches, these pens are perfect tools for marketing your brand. They are affordable, accessible, and have great visibility. You can use them to advertise your company’s logo, name, or designs, and they’ll be used by everyone, be it kids, students, employees, or your next potential clients!

#2 Pen Holders

What will your customers see on their table next to your custom-made pens? Your very own personalised pen holders! As everyone can use these for quite a long time, they are going to be super effective. Among the durable promotional merchandise your company would have to choose, pen holders will have a lasting impact on your clients.

#3 Eco Bags

Environmentally Friendly marketing is the next trending strategy in today’s business world. Caring about nature has become just as important as caring about customers. Branding your company with custom-made Eco-Bags is definitely going to win the hearts of your clients.

The ECO Bags come in a variety of styles and sizes. From tote bags to jute bags, using these merchandise as your promotional tool makes you cost-effective and spreads eco-friendly vibes.

#4 Eco Caps

Caps are cool and fashionable, perfect for fundraisers, charity events, sponsorship events, or campaigns.

But what’s even more stylish about eco-caps is that they are environmentally friendly. By using these products, you are indirectly letting your customers know your concern for nature and that you care beyond business. And that’s the most interesting thing about marketing.

#5 Flash Drives

When a business card is exchanged, it will end up in your trash can the following day, but imagine getting a flash drive in its place. You wouldn’t want to throw it away now, would you?

The flash drives are comparatively expensive compared to the other merchandise, but they are one of the most effective promotional tools you could have customised. Not only would your customers be impressed with such classy giveaways, but they will also choose your company the next time they need any products because they know you care. And that’s all it takes for you to be their favourite service provider.

You must know the Reasons Why Custom Promotional Water Bottles are Best to Use.

#6 Scented Candles

Just as attracting new clients is essential for your business, having your old customers hooked on your products and services is equally important. Gifting your customers with personalised scented candles every once in a while can have a fantastic impact. These classic gifts will make your clients feel special. You won’t have to worry about them looking at other companies’ products—your logo is customised to their favourite gifts!

#7 Business Card Holder

Gone are the days of giving away business cards. Your promotional strategy should involve long-term advertising for your company.

While the cards might not last long, personalised business card holders definitely will. While other companies hand out their cards, leaving the customers with the easy option to keep or throw them away, you are providing your customers with something they will definitely keep. And that leaves you a step further compared to your competitors.

#8 Badges

Badges are pretty remarkable and are perceived fashionable by an extensive range of people. These are the best ways to advertise, reward achievements, mark events, and even show support for any cause. With your company badge, you can introduce the culture of awarding the best employee of the week or month. Badges can act as perfect promotional merchandise ideas in any charity events, fundraisers, and sponsorship events where there is a maximum flow of people.

#9 Laptop Bags

As laptops have become the essence of all our work, gifting your clients something they’d like along with their work increases your company’s visibility. These gifts can be customised with graphic designs and texts you would want to send to your customers. They can also act as interesting branding products through your employees.

#10 Business and Conference Bags

Are you planning to organize an event and wondering how you can promote your business? Conference bags are the perfect giveaways to your clients during seminars, trade shows, or corporate events. These business and conference bags will go wherever your customers go! People will be using these bags for quite a long time and memorising your brand customised in those bags.

#11 Reusable Coffee Cups

Statistics reveal that, on average, 3 out of 4 Australians drink coffee every day.

So, having custom-made coffee cups will allow your company’s logo, text, or any kind of design to be visible to a larger number of clients every day. On top of that, by choosing reusable ones, your customers will have repeated exposure to your brand.

#12 Water Bottles

Water bottles are among the most used daily items. As they are multipurpose and can be used by anyone anywhere, they can be your best promotional merchandise. They can be personalised with any design or text you want to add, and you can easily use them as a promotional tool during your next corporate meetings with clients, sponsorship events, or trade shows.

#13 Key Rings

What is the next thing we carry next to our cell phones and wallets as we leave home? Keys!

As keys are always with us, how about we make the best use of key rings? Customising these merchandise is the most effective way to brand your company’s advertisement. They are cheap to make and easy to distribute. Who can deny something as useful as key rings?

#14 Holders and Binders

We need something to tame the crazy bundle of documents and papers. Having cute and classy holders and binders will keep your employees happy, and you can make sure these are eyed constantly. The holders and binders can be creative promotional merchandise for your company that is on budget and comes in a range of styles and types.

#15 Stress Balls

Switching from one job to the next, with barely a moment to pause and relax, we are all under a hectic schedule. Further, before we know it, stress cripples our system, and this lowers our efficiency. So how do we let go of it? Squeezing something as simple as stress balls! These are becoming quite popular among the workers and employees in any office.

You know you can’t unburden your employees’ work, but you can definitely help relieve their stress. Your very own custom-made stress balls will leave your customers and clients happy and motivated. With this small gesture, they’ll see that you care, and you’ll be amazed at the efficiency with which they will work! Your ball will score double points, no doubt!

Hence, if you choose to use these promotional merchandise to promote your company, you can rest assured that your business/brand will be noticed. The ball is in your court!